Rajesh Sinha - Transforming the digital space through innovate information technology

Rajesh Sinha - Great Indian Entrepreneur 2020-2021

Chosen as a Great Indian Entrepreneur by WCRCLEADERS ASIA, Rajesh Sinha of Fulcrum Digital is a true maverick entrepreneur with a vision to transform the digital space through innovative information technology.

Years of working in the industry, your contribution reflects versatility and volubility. What has influenced your decision making process at various stages?

Twenty of my 26 years of work experience have been with Fulcrum . During this time, I have seen the company go through various stages of transformation, all of which have required an evolved level of decision making. In the first 5 years of making Fulcrum , my decisions were based on emotions, vision, intuition, people and feelings, that reflected a perfect balance of left-brain and right-brain conundrum. I was emotionally attached to the idea of the company’s ecosystem – business, processes, stakeholders and employees. With time, I realized the true value of data and facts. So, Fulcrum’s next 15 years of decision making became influenced more by data, facts and analysis. Objective decision making leads to sound and sustainable decision making, eventually making customers confident of their partners. Hence, it was necessary to move decision-making towards right facts, figures, analysis and validations and now, we are fully live with integrated system of SAP – HANA cloud, Salesforce, Atlassian-Jira, and HR system generating metrics for high performing company. Above all, today, our CEO’s KRAs/KPIs are mapped that of to every level associate’s performance mapped through a metrics/data-based system.

An accomplishment that you consider to be the most significant in your career?

FulcrumOne , Fulcrum’s own business platform, and other platforms developed for specific industries are the most valuable accomplishments of my career. Companies thriving in the medium range with $100 million to $1 billion in revenue are still struggling with old legacy systems. There are few solution providers in the market who provide technologies tailor-made to the customer’s needs, but do so at a prohibitive cost. Considering this struggle of mid-size companies, we developed the FulcrumOne platform, a SaaS platform which manages the core business helping companies compete with leaders of their industry by integrating the latest digital transformation systems to accelerate their business transformation journeys through our one platform approach to roll out multiple industry functions.

How do you integrate corporate philanthropy or corporate social responsibility as a part of your business strategies?

We believe in integrating our business strategy with societal needs; thus, developed a framework to bring our food industry platforms to the market which can help numerous organizations improve their process of providing meals to children across the globe. Our platforms empower parents to track their children’s dietary requirements through customized meal planning, and track improvements. We have adopted a similar approach for integration with hospitals to control and monitor the dietary needs of patients. This way, we maintain the equilibrium of our business revenues and societal upliftment. Additionally, we have also brought these platforms to many non-profit organizations who utilize these solutions without any cost. While we are dedicated to providing customer value through our digital offerings, we are also committed to creating value in lives of the less privileged sections of the society in all the communities that we operate in. Our efforts are primarily focused on holistic education towards which we have collaborated with partners committed to this cause, like Pune City Connect (PCC) and DOMAN International. Fulcrum Digital’s association with Doman International is committed to help specially abled children achieve complete wellness and empower parents for their overall development. In addition we have also adopted a village in Maharashtra, India. Fulcrum Foundation ensures the well-being of the families residing in the village.

What has been your driving force or philosophy in life?

I am a marathoner and I just completed my 5th marathon. I look at life more like a marathon, and less as a sprint race where you increase your pace gradually, constantly improve yourself, and don’t give up without a fight. In a marathon, there’s a term called ‘hitting the wall’ which means you get completely exhausted after a certain point of running continuously for miles. Similarly, over the last 21 years of Fulcrum, we have witnessed two global recessions (hitting a wall) but, we always came out as winners whereas many companies vanished during this period. I am a person with strong grit and determination who believes hard work is necessary to get the job done. I always focus on developing good habits and putting all my hard work in the right direction with right choices. That’s what keeps me ahead.

What are the other philanthropic works you are involved in?

Instead of simply donating to a charity organization, we have identified and adopted a village from the interior areas of Maharashtra. Many of our employees have roots in these villages, hence through our employees’ involvement, we could identify families in need of resources, support and education. Being a legacy ambassador to Doman International, I have tried my best to support society by making efforts to resolve pressing issues. I am also a part of the Board of Directors for Pune City Connect (PCC) where we drive efforts for grassroot transformation through creating opportunities for PCC.

How do you define success and how do you measure up to your own definition?

Success isn’t what you achieve, it’s defined by the number of lives that you have influenced or are influencing with your contribution to the world with your personal development, growth and achievements. As every teacher’s success is defined by how successful their students become, every entrepreneur/leader’s success is defined by how satisfied their customers, stakeholders or employees are. Speaking at events, writing books and interacting with the world is certainly a great way to influence a larger audience. For me at Fulcrum Digital, my customer and customers’ customers’; employee and employees’ families’ success matter the most. If they are successful in achieving their goals, then in turn, I can say I am successful. Generating more revenue for our customers and making their customers happy, results in happier customers for us. Hence, we must be married to our customers' success, unleashing our employees’ true potential.