Rory Hunter: Leading the Charge in Sustainable Real Estate Development in Australia
These principles have guided Model's growth and have positioned the company as a pioneer in Australia's sustainable real estate sector.
By WCRC Editorial · Global · 20 Jan 2025 · 3 min read

In the realm of Australian real estate, a visionary leader is reshaping the landscape with an unwavering commitment to sustainability and innovation. Selected as WCRCINT Global Power Leader 2024, Rory Hunter, the founder and CEO of Model, has emerged as a transformative force, driving the industry towards a greener, more sustainable future. As we delve into Hunter's journey and achievements, we uncover the story of a Global Power Leader who is not just building structures, but crafting a legacy of environmental stewardship and social responsibility.
Rory Hunter's journey in the real estate sector is marked by a profound understanding of the industry's environmental impact and a steadfast determination to effect change. His brainchild, Model, stands as a testament to his innovative approach, blending cutting-edge sustainability practices with astute business acumen.
Hunter's vision for Model was born out of a recognition of the urgent need for sustainable housing solutions in Australia. He observed the growing demand for eco-friendly living spaces and the increasing awareness of climate change among consumers. This insight led him to conceptualize a company that would not only meet this demand but also set new standards for sustainable development in the country.
The foundation of Model was built on several key principles:
Environmental Stewardship: A commitment to minimizing the carbon footprint of all projects.
Innovation in Design: Incorporating state-of-the-art sustainable technologies in every development.
Community Focus: Creating living spaces that foster a sense of community and well-being.
Economic Viability: Demonstrating that sustainability and profitability can go hand in hand.
These principles have guided Model's growth and have positioned the company as a pioneer in Australia's sustainable real estate sector.
Under Hunter's leadership, Model has introduced groundbreaking concepts that are transforming the Australian real estate landscape. The company's approach to development goes beyond mere construction; it encompasses a holistic view of sustainable living.
Passive House Certification: Setting New Standards
One of Model's most significant contributions to the industry is its commitment to Passive House certification for all its projects. This stringent standard, originating from Germany, ensures ultra-low energy buildings that require little energy for space heating or cooling. By adopting this standard, Hunter is not just creating energy-efficient buildings; he's setting a new benchmark for the entire Australian construction industry.
The benefits of Passive House certification are multifaceted:
Reduced Energy Consumption: Buildings consume up to 90% less energy compared to traditional structures.


